WOMEN TRAINING CLUB

2013 - AKQA Paris
Copywriter

To introduce the newly-released Nike Training Club to a French audience, we enlisted upcoming actress Sabrina Ouazani and followed her while she was preparing for her role in hit-play "L'amour sur place ou à emporter" and how she was trying to stay fit and succeeded thanks to the NTXC app that she was using daily in her hectic life. This film was also followed by a social campaign where we rented out an apartment and invited women to come and practice NTC for an hour at La Maison Kenzo in Paris... 

Directed By Cyril Masson

Photo credit: Cyril Masson